The startup has since assembled an impressive advisory board, including former Google exec Zain Khan, former Amazon exec Mark Britto and Maarten Linthorst, CEO of CSI Communication Systems.
And we recently learned that Facebook co-founder Eduardo Saverin and other investors pumped .5 million into the startup.
Watch the video below to see how it works, in a nutshell.
Jumio is introducing three products for online merchants: Netswipe Start, Netswipe Scanning and Netswipe Processing.
Additional products, including a mobile solution, will be released later this year.
The idea of processing digital payments by scanning credit card information isn’t entirely new, we should note.
You just never know when you'll need a fake credit card number - and when you do, here's a site can provide them for you.
This probably sounds like a sketchy idea, but it's actually quite legit - you often need a "valid" credit card number to test out payment functionality.
If it were up to Jumio, we’re all going to be ‘netswiping’ to purchase books, clothes, travel, Farm Ville crops and whatnot online in a couple of years.
The startup has been extensively testing its digital payments service in private beta mode since last year, when Jajah founder Daniel Mattes started teasing whatever they were building.
Last month, for example, saw the launch of Card.io, a startup that is developing mobile applications also capable of scanning credit cards using smartphone cameras, and some other applications like Aisle Buyer include similar features.