Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. The 13MWZ style, introduced in 1947 as lot number 11MWZ, is still available worldwide.In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Wrangler exports its goods to many countries with Europe and Australia being some of its main export markets.
Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear.
The brand is owned by the VF Corporation, who also own Lee, Jan Sport, and The North Face, among others.
Its headquarters is in downtown Greensboro, North Carolina in the United States, with production plants in a variety of locations throughout the world.
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s.
Wrangler also has a series of football television commercials with Brett Favre playing a game of touch football in the mud. He finds work in a factory making overalls, where he earns 25 cents a day sewing on buttons. He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company.
1919: The business builds its first factory on the corner of South Elm Street and changes its name to Blue Bell Overall Company.
Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C. Hudson a bell, and after spending time in the factory, the bell — like everything else — became covered in blue denim dust, hence "Blue Bell." 1936: Blue Bell launches Super Big Ben Overalls made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%. 1943: Blue Bell acquires the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler.
1946: Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor Rodeo Ben.
Blue Bell workers take part in a contest to give the jeans a brand name.